Every industry is having to make changes in this new online landscape, but maybe none more so than the healthcare industry.
The area is notoriously human-focused – you have in-person appointments, and the process is very hands-on – so it seems strange that the industry is making a shift to interactive, online content, but it’s happening.
In fact, if you Google the term “healthcare apps”, more than 71 million results come back almost instantly. So it’s safe to say that videos and mobile apps are becoming more and more important in the medicine world.
This can only be a good thing, though.
The smartphone revolution has hit us all hard, but it means the emergence of great things for the healthcare industry. Not only does it bring with it a powerful set of new tools (think of the attachments that can diagnose ear infections or track heart rhythms, and the apps that are able to monitor mental health), but it also gives patients more power and can educate caregivers on a long-term basis.
In this day and age, people want things instantly.
They want things with a click of a button, and they want to be able to act instantly. Mobile apps and videos can give them this information straight away, without them having to wait for an appointment, and can provide them with action steps they need to take immediately after a diagnosis or surgery.
It’s no secret that seeing a doctor can be a costly service, which means a lot of people avoid going to see their GP or practitioner even if they really need it.
The great thing about mobile apps and videos is patients can find out information they need without having to physically go and see a doctor or spend hundreds of dollars on an appointment.
Not only does this mean patients are more likely to get themselves checked out and keep on top of their healthcare, but it means that doctors’ time isn’t as limited or stretched.
A lot of the time there is a negative outlook on the healthcare world – things take ages to come to fruition, patients have to wait ages for an appointment, and it all lies in the hands of the healthcare professionals.
Not anymore. The emergence of healthcare-focused mobile apps and videos mean patients take back the power. They no longer have to wait around for appointments and results, they can immediately dive into the information they’re given and start looking after themselves quicker.
Giving patients back the power to decide what to do with their health and when can only be a good thing for the industry.
Once a patient has been discharged or the caregiver has been given a briefing, they are often left to their own devices with little contact from healthcare professionals.
This often leaves patients confused about the next steps and leaves caregivers feeling unsupported in their role.
However, with videos and mobile apps, that “communication” line with practitioners is kept often for both patients and their caregivers. Patients can get the support they need from regular information, while caregivers are giving the guidance they need to make sure their patient is getting the care they require.
Often, patients will be unwilling to speak in too much detail about their illness. They might struggle to articulate how they feel to their caregivers and will, therefore, struggle in silence.
With the emergence of healthcare videos and apps, the patients can now share and communicate how they feel – information that can then be transferred to the caregiver.
The healthcare industry is huge, and it often leaves patients and their caregivers feeling unsupported and uneducated on what to do next. This isn’t the fault of the industry. Professionals are pushed to their limits time-wise and the costs are constantly on the rise, so it makes sense that there is a huge shift taking place to make the industry more interactive and welcoming to patients and their caregivers.
If you’re a healthcare provider or a company in the medicine industry, creating educational videos and mobile apps can be a great strep in the right direction. Not only will you provide your patients with a deeper sense of care, but you’ll save your own practitioners time and money by freeing up hours they might have spent briefing patients and caregivers.
When you’re ready to delve into this new landscape in the healthcare industry, Mapout can help. We can show you how to create interactive videos that serve your patients and their caregivers to help make positive changes in their lives.