Your audience is what drives your business. They’re the people who buy from you, who learn from you, and who recommend you and your products to their friends and family.
So knowing exactly what your audience want and need from you is a vital step in any business, whether you’re selling a service, a product, or simply your authority.
Because when you know what to give your audience? You open yourself up to more sales. When a customer can say “wow, this brand knows exactly what I want,” they’re going to buy from you. When a potential prospect hears you speaking directly to them (because you know what they want), they’re going to feel an instant connection and know that you “get” them.
That’s invaluable in business, especially in this day and age when a lot of sales and services are carried out online.
The best way to begin to learn what your audience want and need is to tap into their pain points. But first, you need to know who your audience are.
This key step in any business is so valuable because it not only buoys up your customers into thinking you’ve made products especially for them, but it helps you position your marketing and sales techniques to target the right people.
Knowing your audience is a lot more than just knowing how old they are and whether they’re male or female. Dig deeper and ask yourself questions like:
These questions will begin to reveal the major pain points your ideal audience suffer from, so you can provide a solution with your products and services.
Getting to know your audience isn’t a simple, one-step process, and in fact, there are loads of ways you can determine who your audience are and what they want, like conducting surveys, hanging out where they hang out, and genuinely reaching out to them.
But today we’re going to talk about how video courses are perfect for determining what your audience want and need.
We’ve spoken before about how videos create a deeper connection with prospects, so a video series is a really great way to get to know who you’re talking to and discover what they need the most help with.
A lot of internet users are so used to engaging with pages of text – it’s kind of been the online standard – but things are changing quickly.
Providing your audience with videos gives them the chance to interact and engage with your business in a different way. It gives you the chance to reach them on a more personal level, which means they’re more likely to engage with you and share their struggles and secrets.
Video courses are great for teaching your audience and sharing your expertise. Not only does this solidify you as an expert in your niche (which, in turn, encourages prospects to buy from you), but it helps you discover what your audience want to know more about by the videos they interact with the most.
For example, if you have two tutorials on two different topics within your video course, you can determine which topic your audience needs more help with by which one is watched more and engaged with more.
The aim of a video course is to get your audience from A to B via teaching them about your topic and giving them the tools they need to solve a problem.
And, while there is a distinct route to take, you can also find out where your audience wants to head by digging into which videos they watch the most, which videos they skip over completely, and if and when they give up on the course.
Different audiences devour content in different ways. For example, certain types of people prefer learning visually by watching someone else, while others might prefer listening to someone talk about their experience.
Implementing a range of different types of video within your course gives you the chance to see how your audience prefers to devour content – do they prefer the animated, interactive videos? Or do they prefer the case studies or tutorials?
When you know how your audience like to receive their content, you’re already one step closer to solving their pain points.
I mentioned before that video courses lay out a specific journey for users, but there’s something even more important that will determine whether you’re providing the right information for your audience or not.
It’s simple: video courses need to have a goal at the end. Whether it’s to take your audience on to a paid course or to filter them into different segments depending on their interests.
You can do this in two ways:
Firstly, you can have a goal at the end of each video to see how well it resonated with your audience. Or you can have a goal at the end of the entire series, to see if the information you provided was exactly what they needed. If they take the next step, you can assume that the content you provided hit the spot with them and they’re ready for more of the same.
Video courses are an extremely powerful way to get to know your audience and what they want, which is vital if you want to create a successful business or brand that solves people’s problems.
First of all, figure out who exactly your audience is. Get specific here, by asking leading questions and really digging deep into their personas. Then, figure out how you can:
Ready to start learning more about your audience by creating a successful video series? Mapout can help.