If you haven’t already started implementing video as a healthcare provider, now’s the time.
Why? Because the rise of the digital age means you can offer personal information to the masses while saving your practice time and money – what’s not to like?
Let’s look at patient questions as an example. It’s likely you get tons of these every day from people who are enquiring about illnesses, prescriptions, and everything in between.
Before video, you’d have to take the time to answer each question personally, taking time out of your day. Or maybe you've put together a short leaflet to help answer their main questions, which, while saving money, might not have been as user-friendly for the patient.
Because, you see, we all learn best from person-to-person education, whether that’s by watching someone else do something before us, or by someone talking us through something.
Videos offer a personalised way to present those leaflets, giving patients more power when it comes to their health and saving your practice time, money, and energy.
In order to create videos that really do answer the key questions your patients have, it’s important you know exactly what problems they face and what help they need.
There are three main ways you can do this:
It’s likely you’ll get a lot of emails or phone calls each day from patients asking for assistance and advice. Note down these questions and compile the most common ones into a list. You can then make videos that touch on all points, or that touch on one specific point in more detail.
Though it might seem time-consuming at the start, researching the right questions will mean your patients won’t keep coming back to you with additional queries once they’ve watched your videos.
This could mean scouring forums or reaching out to a selection of patients and asking them to share their biggest concerns or problems with you.
Surveys are great, because you can create them and then send them out into the ether. You can then compile the results to determine what information your patients need the most and what information can maybe be left out.
I mentioned earlier that we learn best by watching someone else. To utilize this method, get a model to act as a patient so you can visualize and literally paint out tricky procedures while showing patients how they can do certain things.
Why this will help patients: Because they can actively see how to do something. They’ll be less likely to need further assistance because they’ve seen it play out right in front of them.
Your practice probably already has a text-based FAQ page, but what if you could turn this into a video page instead?
Video offers a more personal touch to the patient experience, and they can bookmark it and keep coming back to it. You can keep updating the page with additional videos that answer questions that continue to roll in, and you can make it an interactive experience by sorting videos into specific categories for specific kinds of patients.
Why this will help patients: They will have a visual resource they can continuously return to.
The thought of running live video sessions might seem daunting and that it will take a lot of time, but think about it this way: you might spend an hour or more each day answering different questions from individual patients. Imagine the time you could save if you limited that time to half an hour each day and invited patients to tune in live at the same time.
You can then answer specific patient questions while live on air, providing a community feel and a personalized helpdesk experience.
Why this will help patients: They will have direct access to a healthcare professional at a specific time without having to leave the comfort of their home. They’ll also get answers to questions they might not initially know they have as they share the airtime with other patients in a similar situation.
Personalize the patient’s journey with interactive videos by including quizzes, results, and feedback that’s specialized to their questions and situation.
Patients are much more likely to engage with an interactive tool than a simple leaflet, and, by personalizing them, you can get deeper into the specific problems patient’s face.
Why this will help patients: They will get specialist feedback geared towards their situation and a set of action steps that they can take immediately. They are more likely to interact with a video than a simple page of text.
The problem with the digital age is that human connection is disappearing fast – not something you want, especially when you run a personal service like healthcare.
You can get around this by providing face-to-face videos or “talking head” videos as they’re better known. These tend to work better than an anonymous leaflet and bridge the gap between the patient getting their information online and coming into a personal meeting with their healthcare provider.
Why this will help patients: The patient will feel like they’re being looked after and won’t just feel like they’ve been given a leaflet and told to go on their way.
Videos are a powerful way to bridge the gap between personalized healthcare sessions and digital appointments. Not only do they help patients feel like they’re having their needs met, but they encourage them to take back power and get in control of their health.
They will also save you time and money, as you won’t have to consistently answer the same questions every day. Instead, you can point patients to relevant videos and encourage them to take their own journey.
Ready to start answering your patients’ questions with video? Mapout can help.