How to Create an Educational Video Aimed at Caregivers

Written by
Lizzie Davey
Dec 19, 2016

In order to make the most of your videos and provide enough information for caregivers to feel comfortable and confident with the aftercare process, it’s important to make sure you create videos that are valuable and useful.

We’ve spoken before about how and why videos are the perfect tool for providing caregiver education, but how can you start implementing them?

So where do you start?

Step 1. Find out what questions caregivers have

The first thing you need to consider is what you’re going to include in each video. In order to do this, you need to know what questions caregivers have and what they need the most help with during the discharge and aftercare process.

There are a number of ways you can determine what kind of content to include, like surveys, where you encourage caregivers to provide feedback on your current process and give them a chance to air their worries and questions.

Alternatively, you can make a note of the most commonly asked questions from caregivers. These might include questions that crop up during the discharge process, or questions they have once the patient is home and the aftercare has commenced.

It’s important to note that you don’t want to include too much information in each video. A lot of caregivers might feel overwhelmed with the amount of information they need to take in, and video lends itself really well to being broken up into bitesize nuggets.

Step 2. Figure out how to present it

When you know what information you want to include in your videos, it’s time to figure out how you’re going to present it.

We’ve talked before about the different kinds of videos you can create, and it might be worth creating a few mix and match offerings so you can put together personalized packages for caregivers.

You might consider creating:

  • Q&A videos, where a health professional answers the most common questions caregivers have to the camera
  • Tutorial videos, where difficult medical processes are explained and shown first-hand
  • Case studies and success stories which provide support to caregivers and make them feel less isolated in their role

For example, if you need to show caregivers how to perform a specific aftercare task, a tutorial that shows them exactly how to do it will be better received than a talking-head film of a healthcare professional simply running through the process step by step.

As well as figuring out how best to present the information you want to offer, you need to consider whether you’re going to create one long video or a series of shorter videos that touch on different problems.

We suggest breaking things up into smaller sections so that caregivers don’t have too much to digest at once. They can then come back to relevant videos as and when they need them.

Step 3. Time to film

Now you’ve got your content ideas and the style of video you’re going to create, it’s time to actually film the video.

Contrary to popular belief, creating videos doesn’t have to be costly or time-consuming – you can even shoot a simple Q&A video on a mobile phone. The most important thing is that you’re getting the information your caregivers need across in a clear and concise way.

During this stage you need to think about:

  • The equipment you’ll use – do you have all the equipment you need? Do you need to get any more equipment? Do you know how to use the equipment?
  • The props you need – do you have all the props you need? What props will be beneficial to caregivers?
  • The people you’ll need – do you need a healthcare professional to spare some of their time to deliver information in the video? Do you need someone to edit a tutorial? Do you need someone to collect and analyze the answers to your survey?

At this point, you also want to make sure that you’re including all the information you need. Refer back to the common questions caregivers have and write a checklist.

Step 4. Presenting the information

Finally, once your videos are filmed, it’s time to hand them over to the caregivers. This is when you need to decide how best to let them know about the videos and how you’ll present them – will you send a link in an email? Will you give them a leaflet with a link on it?

Once you’ve decided this, it’s time to think about how you’re going to package it up. There are numerous ways you can do this, either by creating a new platform entirely to present the information on, or using a pre-made platform like Mapout where you can add in more videos as you go and create sub-sections that tackle different problems caregivers face.

Videos are a fantastic tool for providing caregiver education, but it’s important that you really consider how it will benefit them. Think about how they’ll be able to get the most out of them in order to better serve and care for their patients.

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