4 Ways to Use Videos to Deliver Caregiver Education

Written by
Lizzie Davey
Dec 17, 2016

Caregiver education is a vital part of any healthcare process. When the patient leaves treatment to go home, it’s important that the people around them know exactly what they need.

In many ways, caregiver education is just as important as patient education – these will be the people looking after the patient in the aftercare process and will be taking over from healthcare professionals.

So how can you best educate them in a way that gives them all the information they need without overwhelming them or creating added stress?

The answer is video.

Video is increasingly becoming a key way healthcare companies educate their caregivers, because it not only means the caregivers can digest the information in their own time, but that they have access to everything they need to know throughout the aftercare process, too.

Let’s talk more about how you can use videos to deliver top-notch caregiver education.

1. Use Tutorials to Show

People learn best by seeing someone else do a task first, so this is a great tactic to employ in caregiver education.

Videos are a great way to showcase specific aftercare techniques in a way that’s accessible and easy-to-digest. Compare, for example, a healthcare professional showing a caregiver a complex treatment to a pre-made video that shows the same technique.

The video allows the caregiver to watch the process as many times as they like, while the process saves you time and money because you don’t have to provide a healthcare professional to go through the same process with caregivers every time a patient is discharged.

Make it work for you: Use tutorial-style videos to show complicated caregiving tasks. Offer a step-by-step process that caregivers can access over and over again to make sure they have all the information they need in an easily-digestible format.

2. Use Videos to Support

A lot of caregivers feel like they are alone in what they’re doing – but, as a healthcare company, you know this isn’t the case.

Whereas one-to-one education sessions with a healthcare professional can feel isolating, providing an interactive video sequence or series will not only help caregivers get the information they need, but will help them feel less alone in the process.

Make it work for you: You can use videos to share the stories of other caregivers. Not only is storytelling hugely powerful in the learning process, but by sharing the progress of other caregivers and their patients, you’re creating a community for caregivers who can see the success other people in their position have experienced.

3. Use Video to Provide Personal Assistance

The problem a lot of healthcare companies face is finding the time to fully educate caregivers in a personal way. Sure, you might offer a leaflet and a one-time session with a healthcare professional, but the needs of every caregiver are different.

Getting a personalized system in place for themselves and their patient can really help a caregiver flourish and provide care to the best of their ability – which also helps the patient and the healthcare industry, but it’s difficult to find the time to do that for each and every caregiver, right?

Make it work for you: This is where video comes in. You can create a series of interactive videos or mix and match packages that you can put together for each caregiver. Each series can be tailor made to the caregiver and their patient, ensuring the right care is given and the right support is offered.

For example, for a caregiver that’s feeling particularly isolated, you can add more case studies and success stories to the package, whereas a new caregiver who might be fairly inexperienced might benefit from more detailed tutorials.

Before you send each patient and caregiver on their way, put together a selection of pre-recorded videos that will help them with their specific tasks and process.

4. Use Video to Answer Questions

Caregivers are, without a doubt, going to have questions about the care process and the treatment of their patient. Instead of individually answering the same question over and over again, you can package up the most common ones into an FAQ video to pass out to caregivers during the discharge process.

Make it work for you: Gather together some of the most commonly asked questions from caregivers using surveys or by noting down their main concerns and put together a short video that touches on these questions.

You can then add this video to the care packet you give each caregiver when their patient is discharged.

Giving caregivers the tools they need to correctly and confidently care for their patient is extremely important. When it comes to using video as a key tool in the process, you’re giving the caregiver the information they need in a way that’s accessible and consistent. They’ll need to rely less on your healthcare professionals and will be able to offer a better quality of treatment for your patients – it’s a win-win situation.

Ready to use videos in your caregiver education? Mapout can help.

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