Why Video Courses Are Key to Attracting Quality Prospects

Written by
Lizzie Davey
Aug 10, 2016

In this day and age, attracting quality prospects is the number one aim for many businesses and brands.

The competition out there is fierce, so it’s important to stand out in the crowd if you want to get the attention of the right people – people who will interact and engage with your brand.

But attracting quality prospects isn’t always a walk in the park.

Millions and millions of brands are putting out quality content and focusing their efforts on community, so it’s vital that you’re doing something that really connects with your audience in order to be a brand they keep coming back to.

So why is video great for attracting quality prospects?

  • Engaging Content

Firstly, videos are a prime example of engaging content. These days, you hear spiel about content being king all the time. But what does that really mean?

It means that engaging content - content that people can connect with - is at the core of every successful business. This is what your audience will be interacting with.

And video is perfect for this.


Because it opens up a kind of two-way dialogue between you and your audience, giving you the chance to create personal connections with them on a level that runs much deeper than a simple page of text.

  • Focus on Customer Education

People like to learn. It’s a fact.

And when you can teach them something important, they’re more likely to remember you and come back for more. The more you can teach your audience and give them something worthwhile, the more likely they are to engage with your brand and think of you as a leader in your niche.

So now we’ve talked about why video is the perfect tool for attracting high-quality prospects, let’s look at the ways you can implement it so it successfully brings new people to you time and time again.

How Video Courses Can Send You Prospects

Implementing a video course that centers around your niche is a great way to attract new prospects – but you knew that already, right?

Of course you did. So let’s dive straight into how you can use video courses to draw people in.

  • Free Video Courses

Free video courses are all the rage at the moment. You see them on a whole host of entrepreneur sites and large publications.

Sometimes it’s a free 5-day course, sometimes it’s month-long, or sometimes it’s just one single lesson that gets sent out to you when you hand over your email address.

These free video courses are great for attracting potential prospects because the harm is minimal for them (no money passes hands) and they can get a taste for what you’re all about before they put their hands in their wallets.

These free video courses can be used to drive SEO traffic to your site, too.

It’s common knowledge that most people go to Google if they want to find something out or learn something, so a free video course is ideal for tapping into that need.

Make it work for you: research the keywords that are most relevant in your niche and devise a free video course that centers around it. For example, if you run a cupcake business, a video course called “how to make fairy cupcakes” will draw in the right people.

Be sure to include the keyword on your free video course landing page so Google knows what it’s all about.

  • Use Social Media

Social media platforms have millions and millions of users who are always on the hunt for something fresh and fun.

These people are open to devouring content as they scroll through their newsfeeds, so provide them with something worthy.

Video course lessons are great for sending out bitesized updates on social media that will engage your audience more than a link update or a simple text update.

Make it work for you: when you’ve created a video lesson that targets your ideal prospect, send it out on social media. Pin it to your Twitter profile and run a few ads of Facebook if you have the budget. From the video, you can direct engaged viewers to your site, a landing page, or the video in the course.

  • Increase Retention

Videos are well-known to increase retention rates amongst fickle online users. Whereas text pages are more likely to be skimmed, videos capture attention and keep people interested.

This means your prospects will stay on your website longer and are more likely to click around to find out what you’re all about and what you can offer them.

But it’s not just retention rates that videos are good for. In many cases, you can have videos auto-play on your website (and on certain social media channels, like Facebook), so your prospects are automatically greeted with a personal message from you. This serves to increase the connection they feel towards you, and will encourage them to stick around longer on your site.

As you can see, video courses are really versatile in what they can do and how they can engage your audience.

Whether you’re looking to educate your prospects on a certain topic to increase their trust in you, or whether you’re looking to build a community via personal, engaging content, video courses are the way forward.

Ready to use video courses to attract quality prospects? Mapout is the platform for you.

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