6 Undeniable Benefits of Using Video as an Educational Tool

Written by
Lizzie Davey
Jun 29, 2016

Videos are becoming an important part of the online landscape – particularly in the online education world. This is partly because there are now so many easy-to-use tools available to make it a cost-effective and time-efficient way to broadcast modules and topics.

But the current ease of creating videos isn’t the only benefit to including them in your online training. In fact, there are numerous reasons why it’s almost vital that videos are a major component of your courses.

1. Communicate difficult concepts

Trying to communicate a difficult concept is hard when you’re limited to the written word. A large majority of learners retain information better if it’s laid out to them in a visual format, and video works perfectly for this.

With videos, you can offer walk-through guides where people can see for themselves how to do a certain thing and what the outcome will be from a lesson. Step-by-step videos (or tutorial videos) are a major player in the world of online education now, simply because they can literally walk students through certain steps.

Think about it this way: are you more likely to get the gist of a concept if you simply read about it in a book, or will the idea be more cemented if you can actually watch a real person showing you how to do it?

2. Acts as a two-way communication platform

One of the few downsides of online education is that it can seem quite isolated in comparison to traditional learning methods. Often, students are working through modules on their own and can feel distant from fellow students who may be on the other side of the world entirely.

Video acts as a medium to bridge this gap, working as a two-way communication platform. Students feel like they’re speaking to a real person and are therefore more able to relate to the content than if they were simply reading it from a handbook.

3. Visuals are more engaging

It’s common knowledge that visuals are more engaging that written text, particularly in a world as distracting as the online one. Zabisco ran a report showing that 90% of information taken in by the brain is visual, and that visual information is processed 60,000x faster than written text in our brains – it’s a statistic that’s difficult to argue with.

This means that video, along with a variety of other visual media like graphics, images, infographics, and screenshots will yield a higher rate of retention in the online learning world.

4. Builds a community

E-learning participants are often scattered all over the world, their only common connection being their interest in the topic at hand. Simply being able to watch the presenter, or get involved in an interactive video, makes them feel a part of something bigger than themselves and, therefore, will be more motivated to learn.

Research has shown that when we feel like we’re working in a team with other people, our motivation to complete difficult tasks dramatically increases. This is even the case when we’re working on our own, like a lot of online learning students are.

5. It’s comfortable

Billions of people watch guides, tutorials, and videos on YouTube every month (ever YouTubed how to do something you couldn’t figure out?). This just goes to show that video is a medium people are comfortable with. They’re familiar with how it works, familiar with absorbing information (particularly educational information) in this way.

Studies show that when students are comfortable with the way in which information is being presented to them, they are much more likely to enjoy what they are learning and feel joy from it, which, in turn, leads to a more motivated student that’s willing to apply themselves to their learning goals.

6. It’s flexible

In this day and age, flexibility is everything when it comes to education. Our busy lifestyles mean we have to slot in modules here and there, and traditional learning methods and styles are often limiting.

When you employ video in your courses, you’re allowing students to learn at their own pace. They can pause, replay, and go back over parts they’re unsure about until they understand it. But, more importantly, they can watch it whenever they want, wherever they want. Allowing students to take control of their own learning encourages them to strive harder to reach they’re goals.

In a time where the educational landscape is undergoing a huge shift, video allows students to feel a part of something and take learning into their own hands. The benefits are countless for both learning providers and students, so let’s recap quickly. By employing video in your online courses, you’re:

  • More able to communicate difficult concepts to students
  • Creating a two-way communication platform
  • Using a more engaging medium than text
  • Building a community atmosphere
  • Nurturing a comfortable learning environment
  • Making sure learning is flexible

It’s a no-brainer that video should be a major part of your online training and, with the ease of creating videos through a variety of tools, it’s now cost-effective and time-efficient to add visual tutorials to the learning landscape.

Let Mapout help you create a visual online course today.

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