There’s no doubt about it: the online video industry is booming. You only have to look at the number of people who tune in to YouTube every month (that’s a whopping one billion people) to know that video is set to become the next big thing in the online learning world – if it hasn’t already.
Video seems to have made its way onto the radar of marketers and brands all over the world who are rushing to incorporate more visual elements into their strategies. But it’s not just the advertising world that video is stirring up – it’s the education world, too.
Gone are the days of stuffy classroom VHSs with the squiggly lines over them. Instead, interactive videos, tutorials, and even virtual reality videos are sweeping the online education world, bringing a modern and exciting new landscape to the industry.
So why is video the future of online learning? Why is it so successful?
Cisco predicts that by 2017, 69% of all internet traffic will be people watching videos. That’s well over half. But why will people hanker for a more visual approach to their browsing habits?
It’s because watching TV (or videos, in this case) is much easier to do for hours than read a book. Video speaks to both our eyes and our ears in a way that makes us want more and more – ever been addicted to a show on Netflix?
It’s this theory that answers why we always look at a TV screen in a bar even if we’re not at all interested in what’s being shown.
Video isn’t only easier to watch, though. It’s also easier to digest. Because we’re using both our ears and our eyes to take in the information, we’re memorizing it in different formats and, if we can’t make sense of it using one input, we can make sense of it using the other.
If you’ve ever tried to write a novel or a story of any kind, I’m betting you’ve heard the advice “show, don’t tell”. This can be difficult when you’re limited to using words, but when you employ video – a medium made for showing not telling – things become a whole lot easier.
When students can actively see, understand, and copy what is being shown to them, they’re more like to remember and succeed if they follow the same steps. There’s a reason that “show, don’t tell” advice is so huge!
In this day and age, there are so many online courses and people trying to make their way in the online world that it’s difficult to know who to listen to and trust. Pages and pages of content are released every day by thousands of new bloggers and online teachers, but using video helps you stand out.
Why? Because you can build human connections with it. It’s the next best thing to physically being in a room with someone and talking to them face-to-face.
Axonn Research ran a study that found that 7 out of 10 people viewed brands in a more positive light after watching their video content – that means you’re losing out on potential students and customers by not using video.
Let’s face it, people today are busy. When they’re not tied down at work, they’re running around after their kids, trying to juggle a busy social life, or filling their time with hobbies and interests.
Not a lot of people have the time to sift through pages and pages of textbooks to learn something new, and even less people have the time to go out to a classroom every week to soak up new information.
Enter video. Video can be watched on the go, anywhere, anytime. Where reading a text requires the right mindset and sufficiently quiet surroundings, watching a video can be done in any location – even if you’re just listening to the audio on your commute to work.
People are masters of their own fate now more than ever. It’s why advertisers have had to change their whole strategies – because regular people are no longer the passive consumers they used to be in the past. We only have to look at how many ad-blocking programs and paid streaming sites (like Netflix) have popped up in recent years to know that people really do want to choose what they do and don’t watch.
They want to feel like they are actively making decisions and doing something towards their life and their education. By employing interactive methods like video, you’re giving them this choice.
It’s clear to see that video is capable of making a huge splash in the online learning world, because it has done already in practically every other industry.
And it’s not just a flash in the pan, either.
We only have to look at the new-age world we’re entering, where interactivity is the name of the game and consumers are more open to making their own choices to know that video will fit in nicely in this new landscape.
So, are you ready to join the video revolution? Let Mapout help you create an engaging and interactive course.