5 Myths About Using Video in E-Learning That You Need to Ignore

Written by
Lizzie Davey
Jul 06, 2016

Yes, video is becoming a huge part of the online learning world, but there are still people with reservations. These date back to the days when an entire production team was needed to shoot anything, but with the emergence of easy-to-use tools, creating educational videos has never been so simple.

Today, we’re going to briefly touch on some of the myths that might be holding you back from incorporating video into your online training and how you can make them work for you instead.

1. Videos are expensive

Creating videos used to be hugely expensive and time-consuming. You’d need all the relevant equipment (including a camera and super-duper editing software), and an entire production team to help you out.

It’s easy to see why some people still believe this myth. Video production can seem like an overwhelming concept if you haven’t explored it, particularly because there are so many parts to it – think script writing, shooting, editing, and uploading.

In actual fact, creating videos for your e-course doesn’t have to be a major, expensive task. There are plenty of tools out there that you can use to create engaging videos regardless of your creativity levels or your ability to hold a camera.

Make it work for you: If you’re working with a very tight budget, you can shoot interviews and other person-to-camera scenes with a phone. These days, phone cameras are high-quality and can do the job just as well as a more professional variety.

2. Video learning is passive

Yes, learning via video can be a passive activity if you just hit play and sit back and watch. But you could say the same about anything. Learning is all about being able to relate to the content and apply it to certain situations, which works just as well with video as it does with any other medium.

In fact, videos are a great way to promote active learning. You can use different styles of video, incorporate quizzes and knowledge checks along the way, and implement scenario-based learning for particularly tricky concepts.

Make it work for you: Play around with the different styles of video you create for your online training. Try incorporating animations, interactive videos, and quizzes that run off the back of a tutorial.

3. Video is less convenient than text

This is one of the biggest myths. A lot of people assume text is more convenient because you can skip through it at your own pace. But actually, the majority of Millenials admit they prefer to learn via video.

Bitesized videos are just as effective as a text-based lesson, maybe even more so because students can’t just skim read the content.

Make it work for you: Implement bite-sized lessons into your online training that students can watch and interact with on the go. Keep them short to hold the attention of learners (2-3 minutes is ideal), and add engaging elements like quizzes, questionnaires, and tasks.

4. Video is harder to take in

A lot of people assume that video is harder for learners to absorb and retain, simply because there is a lot going on. This simply isn’t true and, in actual fact, it’s the opposite – text takes longer to absorb than video.

One study shows that 90% of information transmitted to the brain is visuals, which are processed 60,000x faster than text. What’s more, another study by Forrester reports that one minute of video is the equivalent of 1.8 million words of text (yes, million).

Make it work for you: Can you turn any of your text-based lessons into videos? The results of these studies show that video is processed much faster than text, so use it!

5. Videos have to replicate a classroom setting

There’s this myth that online learning has to reflect traditional learning because that’s the method we’ve used for hundreds (maybe even thousands) of years, so why fix what isn’t broken?

However, the aim of e-learning is to encourage student-centric learning and to create an engaging education experience. Video isn’t just limited to typical lecture style scenarios, it can also include interviews, animations, demonstration videos, tutorials, interactive quizzes, and everything in between.

Make it work for you: Alongside traditional person-to-camera videos that reflect a traditional learning style, experiment with a variety of other video types to dig deeper into specific topics. Try animation and tutorials to highlight trickier elements, and complement lectures with quizzes and interactive knowledge checks.

Switching from in-person training to online courses can be tricky, but utilizing video is an easy way to bridge the gap. Not only does it not have to cost the earth (in fact, it can be surprisingly cost-effective), it also encourages interactive learning and allows students to digest information whenever and wherever they want.

So, instead of being overwhelmed by the prospect of incorporating videos into your online training, remember that they:

  • Can be cheap and easy to make
  • Can be an active way for students to learn
  • Can be absorbed much quicker than text and information is retained for longer
  • Can be much more convenient that text-based lessons
  • Don’t have to replicate a traditional classroom setting

The most exciting thing about video is the endless amount of opportunities it brings. Get experimenting and find out what styles suit your learners the best.

Let Mapout help you create your video course today.

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