Educating patients on vital medical information is an important part of any healthcare system. It takes tact to get it right, and it’s vital that you do it in a way that’s easy-to-understand and accessible.
Patients have all different kinds of needs, which makes it difficult to know what information will benefit them and what will help them take action post-surgery or after they have sought medical attention.
So why video?
Most healthcare establishments simply offer patients a leaflet with a checklist of information.
What happens to these leaflets? More often than not, they’ll end up in the bottom of the patient’s bag or in a bin. Though they might be the easiest way for healthcare professionals to educate their patients, they’re not always the best thing for the patients themselves.
Which is where video comes in.
Video actively encourages patients to take action. Not only can they get moving visuals on aftercare and complicated processes, but they can engage with it in whatever way they need.
With the world increasingly heading online, patients are more likely than ever to want to engage with something more than a simple piece of paper.
People connect with stories better than a checklist. We seek out stories in everyday life, and it’s no different when it comes to patient education.
Patients can relate to stories from other patients who have been through similar circumstances to them, and they can learn more about the entire aftercare process from start to finish – not just what they need to know immediately afterwards.
Not only does this make them feel less alone, but it’s great for teaching patients about emotional and physical changes they may face.
40% of learners respond better to visual information than text alone, which means video packs way more of a punch than that sorry looking leaflet.
Sometimes we need to be shown exactly how to do something in order to understand, and video gives patients that chance to see someone else doing what they need to do.
This avoids confusion, which can often lead to patients freezing up and not taking action – because they don’t know what action to take.
Video can make the most complicated information easy to understand with visuals, storytelling, and engaging content.
As I mentioned above, different patients will engage in different ways depending on their personality or the prognosis they’ve been given.
Video helps bridge this gap. Not only does it allow patients to engage in a more full-on way than a simple leaflet, but it lets them interact at their own pace. They can pause, stop, restart, and watch again, or you can go one step further and make it interactive, meaning they can ask questions, take quizzes, and share their own experiences.
The problem a lot of healthcare facilities face is presenting complicated information in a simplified way for patients. While it might be essential to share specific jargon and medical terms, it can be disheartening for patients who simply don’t understand what is expected of them.
Videos give you the chance to make information more personable. You can use a real-life person to present the information to them and use visuals to detail harder-to-grasp concepts.
Being able to connect with a real-life person (even if it is through a screen) is more likely to kick patients into action and help them realize that there is someone there for them.
Videos can also be personalized for the patient in different languages and for different medical needs.
Research shows that videos increase people’s understanding of a product or service by 74%. That’s because a lot of the time we need to see something to really capture its meaning.
With video, you can present difficult situations in a simplified way and make it easier for patients to understand their next steps.
This not only encourages them to take action (because they know exactly what to do), but it gives them an increased understanding of their situation so you need to answer less questions for them in the future.
Patient education is such an important part of the healthcare industry, but it needs to be done right in order to be a success both for the facility and the patient.
With videos, the opportunities are endless.
Not only can you create a packaged offering that clearly highlights what’s next for patients, you can dig deeper and make them as interactive and as personalised as you like, whether that’s by presenting them in a variety of different languages, gearing them towards specific medical conditions, or changing the format depending on the age or interests of the patient.
The key is to keep the patient in mind at all times. Consider how your video will help them and how it will encourage them to take action.
Mapout can help you create videos to align with your patient education program.