We’ve spoken before about how video courses are great for attracting quality prospects – a term that is so important in building a loyal community of fans and customers – but how can you turn those prospects you attract into leads?
As in, how can you turn these people from simply being interested in your content to a loyal fan and subscriber?
With more video.
It’s a no-brainer that video is one of the best forms of content for creating connections with audiences, partly because it is so authentic (another buzzword that people love to throw around these days), and partly because it taps into how consumers want to devour their content.
Generating leads is vital for any business if you want to build a brand and, eventually, sell a product. These are the people who subscribe to your content, soak up every piece of advice you give, and buy your products as and when you release them.
Basically, they’re essential to the longevity and success of your business.
So let’s look at how you can turn quality prospects into warm leads using the humble video course.
The number one way you can generate leads with your video courses is to get readers to give you their email in return for sharing the video content with them.
You’ll see plenty of multi-day video courses around on the web at the moment, some of which offer 5-day tutorials, 10-day recipe guides, and everything in between.
All of them require an email address in return for the course, therefore giving the business another relevant subscriber.
It goes without saying that any video course, whether free or paid, should be highly relevant to your audience. It should tap into their wants and needs and, hopefully, solve a problem they have.
If your course isn’t relevant, you won’t get sign-ups and, therefore, will miss out on a ton of leads.
The best way to get people’s email addresses in return for a high-quality video course is to direct them to a landing page. On here, you can explain what they will receive when they sign-up for the course and detail what they will have learned by the end of it.
Even better, you can point prospects to this landing page in a variety of different ways, whether it’s through the use of good SEO practices, social media, or paid advertisements.
Once you’ve got the landing page set up, you can also point prospects to it from your website. You can either link to the page, or you can insert a sign-up form directly into valuable spots, like your sidebar or at the bottom of blog posts. Be sure to lay out what exactly it is people are signing up for.
If you’d rather not put a wall in front of your video course – as in, you’d like people to be able to view it regardless of if they’re signed up to your email list or not – then you can employ a different tactic to turn viewers into leads.
One of the best ways to do this is to add in a call-to-action. You can do this by:
You can add annotations to your videos that allow viewers to click through to sign up for your email list or to browse further content on your site. Once they are already engaged in your video, they’re more likely to want to click through and find out more about you and your business.
Alternatively, you can voice your call-to-action instead of having an annotation. This is popular in a lot of video courses. Once the viewer has gone through the content and is highly engaged with what you have to say, you can hit them with a pitch of your email list, product, or anything else you want to notify them of.
If you’re hosting a free video course, you don’t want to give away all your tricks. Instead, use the lessons to provide a solution to ONE problem, but then bring up another problem towards the end that can be solved with your paid product (we’ll talk more about this in next week’s post).
You don’t even have to create a lengthy, multi-day course to generate leads, either – in fact, a short video that can be shared on social media can be a great way to bring people from outside your website onto your site.
Once there, you can tempt them with a free video course that they can opt into by handing over their email address.
Video is a top player on most social media channels at the moment, so it’s a great way to reach prospects that a) might not have known about you otherwise, and b) are highly interested in what you have to offer.
Showcasing your authority and expertise in your niche is one of the quickest ways to build an audience and a loyal following. This, in turn, will help you generate leads faster, as people begin recommending you to friends, family, and colleagues.
One of the best ways to show you know what you’re talking about is to provide a selection of video case studies. These are more interactive than simple text case studies and, at the same time, promote an aspect of your business that works well or that can really help others, complete with testimonials and statistics.
From there, viewers are more likely to want to find out more about you and how you can help them.
Generating leads is a vital part of any business, and video courses and content are the perfect way to show you have authority and that you have quality information that will solve problems.
If you want to start generating leads with a video course, Mapout is the perfect place to begin.